FUN FACTS about gifts, ready?
According to a 2020 study conducted by the National Retail Federation, the average value of Christmas gifts in the United States is around $998.
Furthermore, 58% of consumers have stated that they want to purchase personalized or unique gifts.
The trend of experiential gifts is constantly increasing, with more and more people preferring to receive a memorable experience rather than a material gift. According to a 2018 survey conducted by the Promotional Products Association International, 91% of consumers prefer personalized gifts.
Most corporate gifts are sent during the holiday season, but more and more companies are starting to send personalized gifts on other occasions, such as a customer’s birthday or an employee’s anniversary.
In gift planning, choosing the right packaging is crucial. According to a 2018 survey conducted by Dotcom Distribution, 52% of consumers would be willing to make a repeat purchase from an e-commerce site if the packaging was of high quality.
Gift planning can be an effective form of marketing for companies, as personalized gifts can create an emotional connection with the customer and improve the brand perception. According to a 2019 study conducted by GiftCards.com, 61% of consumers stated that they are more likely to do business with a company that offers personalized gifts.
The perfect gift doesn’t have to be expensive: often the most meaningful gifts are those that have symbolic value or that recall a special moment or experience.
According to a 2020 research, the global corporate gifting market is expected to reach $125 billion by 2025.
Around the world, Christmas is the main holiday for gift giving. In the United States, Black Friday is the most important day for Christmas shopping, while in China, Singles’ Day (November 11) is the world’s biggest online shopping day.
According to a 2020 survey, the most popular gifts for Valentine’s Day are flowers, chocolate, jewelry, and stuffed animals.
In Japan, the tradition of “omiyage” requires people to bring gifts when they visit friends or relatives in other cities or countries. These gifts should be representative of one’s region and local culture.
In India, the dowry is a centuries-old tradition in which the bride’s family offers a sum of money, goods, or property to the groom’s family as a sign of respect and welcome.
And did you know it?